The Very Best Russian Propaganda Facebook Ads in the Run-Up to the 2016 Presidential Election

Sunday afternoon I made a move I thought was saavy, but, instantly had regrets about. I went over to the House Intelligence Committee release by the Democrats on Social Media Advertisements by our comrades the Soviets. I wanted to take a peek at their ads. Look, I am a big Fyodor Dostoevsky guy, so, I thought, maybe there is some wisdom that will be gleaned from these ads.

First warning sign that this was a bad idea…the file sizes. 1.6GB for a zip of ads from Quarter 4 of 2016. And, they were using all four quarters of multiple years. Nevertheless, I downloaded it for some reason. The first ad I looked at, very promising, if you’re into ads where you aren’t quite sure whether they are a parody of Texas or genuinely trying to appeal to Texas (and also if you’re a big fan of non-witty Hillary Clinton insults where the author¬†really wants that woman to die).

Russian-Ad-5

Honestly, it’s just impressive to mix a Killery¬†and a Hitlery into the same ad without getting the audience to roll their eyes. And, well, the audience likely rolled their eyes at this one. BUT…nonetheless, I figured, this ad would set the tone for a jaunt through a ton of PDF files that the House Intelligence Committee had prepared. There were hundreds just from October and November 2016.

And, they were largely a disappointment.

Continue reading “The Very Best Russian Propaganda Facebook Ads in the Run-Up to the 2016 Presidential Election”

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